Opel and Jürgen Klopp, Liverpool FC manager, won’t be parting ways anytime soon. The brand announced a new, long-term contract that will keep Klopp as a brand ambassador for the next few years.
Klopp and Opel began working together in 2012 and his effects have been viewed positively by Opel marketing brass. He has been featured in 17 Opel television ads and has made numerous appearances on behalf of the brand.
“We are delighted that Jürgen will remain part of the Opel family because he is the perfect match for the Opel brand. He convincingly stands for many things that the Opel represents today and wants to embody going forward. The future is everyone’s and we are looking forward to the future with Jürgen Klopp,” said Opel CMO Tina Müller.
As part of the new deal, Klopp also was given a new set of wheels: a 2017 Opel Insignia Grand Sport. The liftback sedan will serve as his latest company car and a testament to what Opel is capable of.