General Motors has had a tough time cracking the code to success in Europe for a long time. In fact, Opel, which will soon be owned by France’ PSA Groupe, hasn’t turned a profit in 17 years.
Maybe GM isn’t too worried as France now aims to ban gasoline and diesel-powered cars by the year 2040, which may have been another challenge for the Opel brand to overcome.
France is already putting an aggressive timetable in place, according to Independent. The country plans to offer tax incentives for old gas and diesel-powered cars with hybrids and electric cars. Additionally, France aims to phase out gas exploration in the country and put an end to coal-powered electricity plants by the year 2022.
Now ex Opel CEO, Dr. Karl-Thomas Neumann, reportedly had big plans to turn Opel into an electric car brand for the masses. Diesel and gasoline-powered vehicles would have been phased out by 2030, but ultimately, nothing came of the move. GM’s board supposedly voted on the matter this past May. Since then, Neumann has stepped down at Opel.