It’s been over two years since GMC rolled out its “Precision” ad campaign to coincide with its long-standing “Professional Grade” motif. However, the brand is moving in a new direction to strengthen its core marking competency.
GMC has debuted its “Like a Pro” advertising campaign, which takes the best of Professional Grade and strengthens the core message.
“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.”
The new ads feature GMC Denali trucks and SUVs—for good reason. Denali surpassed the 1 million sales milestone this year and the Denali sub-brand accounts for 30 percent of all new GMC sales.
The lead advertisement, titled “How do you want to live – Anthem,” asks viewers if settling for okay, mediocre or just decent is a standard. The ad crescendos with a good, better, best kind of dialogue before wrapping up the “Like a Pro” message. Have a look at the debut spot in the video right up above.