Cadillac made an interesting move when it decided to advertise a vehicle that isn’t for sale: the Escala concept. However, as Cadillac said it would, the ad is driving buyers into dealerships who are curious to learn more about the car.
Not every person is leaving empty handed after finding out the Escala isn’t actually a production car, though. Automotive News spoke with Cadillac CMO, Uwe Ellinghaus, who said many are actually going home with a Cadillac CT6 instead.
The chief marketing executive went on to say there’s a method to his madness with regards to advertising the Escala concept. Not only does it showcase Cadillac’s future design language, the executive stated he wouldn’t execute such a move without a similar vehicle coming in the future.
“Had it been just another concept vehicle which is glorious, but not with a serious intent to produce something similar in the future, I wouldn’t have done it,” Ellinghaus said.
The key phrase there is “serious intent” to produce a vehicle like the Escala. Cadillac President, Johan de Nysschen, has previously gone on the record to state a flagship vehicle will arrive in the near future. However, it likely won’t be a large sedan. For those keeping score at home, the Escala is technically a liftback.