GM-SAIC-Wuling has debuted its first-ever crossover for the Chinese market, the Hong Guang S3. The Wuling brand is one of a handful of GM-SAIC brands exclusive to China. Despite its one market, it’s been a roaring success.
The Hong Guang nameplate, in particular, sold 640,000 units nationwide last year alone. The name has been tied to a popular MPV in the country. The Hong Guang S3 hopes to cash in on the nameplate’s cache with Chinese buyers.
Wuling calls the Hong Guang S3 a compact seven-seater crossover, with a 110-inch wheelbase. The exterior design seems to be a mashup of various Chinese and General Motors design cues. The grille looks decidedly Chevrolet, while the brand itself states various elements are inspired by jet fighter air intakes.
Two engine choices will be offered for Chinese customers: a 1.5-liter naturally aspirated 4-cylinder and a 4-cyldiner turbocharged engine. Fuel economy and other powertrain details have not been revealed.
Nearly 3.2 million Hong Guang nameplates have been sold since the original MPV debuted in 2010. China’s bubbling crossover and SUV segment will likely make the Hong Guang S3 a home run.