General Motors has a revived penchant for special editions. The strategy, especially with its pickup trucks, is to segment the market to capture various clusters of buyers with different attributes. There’s the Midnight Editions, the Shoreline, High Desert and more.
But, special editions aren’t anything new. Some are carried out better than others, but the GMC Jimmy Diamond Edition may take the cake as potentially one of the worst executions. Autotrader highlighted the peculiar special edition and its name spells out what to expect: bling-bling, diamonds.
The Jimmy wasn’t exactly a hot sales performer when the SUV craze struck America in the late 1990s and early 2000s. So, GMC dreamt up a special edition to place the spotlight back on the brand. While it sounds glamorous, it was anything but.
Outside, a push bar was added to… well, push things, supposedly. There were also sidesteps present to help hoist drivers into the SUV, despite the Jimmy being a relatively compact SUV for the time. And then there were some silver trimmings on the side skirts, which truly served no purpose at all other than to differentiate the SUV.
Inside, it’s better: diamond quilted everything. The front and rear seats were finished in a diamond-stitched pattern. They don’t look particularly great, but maybe they’re comfortable? Then, like a set of plumbobs from a Sims game, silver diamonds were embroidered into the headrests.
Diamonds are special. The GMC Jimmy Diamond Edition was not.