While a recent survey shows most drivers are growing increasingly wary of driverless cars, a new survey has now shed light on how much consumers would be willing to pay to have their vehicle chauffeur them about.
According to a new study from Fortune — which was actually sampled three years ago –, the average driver is willing to shell out $4,900 for full autonomous car technology. $3,500 was the sweet spot for partial autonomous driving features. However, the results showed major variations among the sample size.
Of the 1,260 adults with a driver’s license, a “significant share” of the sample reported a willingness to spend to pay more than $10,000 for fully autonomous technology. On the other end, another share has zero interest in self-driving cars, unwilling to pay anything extra at all.
As stated, the survey was conducted in three years ago in 2014, so it would be interesting to see if opinions have swayed, considering the advancements in the technology. However, as older and younger generations grow skeptical of driverless cars, companies may have a lot of negative perceptions to fix before tacking on significant premiums for the technology.