Maven has humble beginnings in New York City, New York. What would become known as Maven across North America first began as “Let’s Drive NYC.” Now, Maven is expanding in what can be considered as its first market.
General Motors announced its personal mobility brand will expand its fleet of vehicles for the car-sharing service throughout Manhatten, Columbia Park and Battery Island. Maven will continue to grow its fleet to other boroughs of NYC as demand increases for the service.
In total, Maven has accumulated over 39,000 members. Said members have tallied over 125 million miles in Maven vehicles across 17 cities, which began in Ann Arbor, Michigan.
Maven offers three products in areas it services—Maven City, Maven Home and the recently launched Maven Gig. Each provides a vehicle for car-sharing purposes without insurance premiums or a membership fee.
New York City is also the initial launch market for Book by Cadillac, the luxury marque’s personal car sharing and delivery service. Members may have a Cadillac of their choice—V-series or Platinum models only—delivered to them and may hold onto the car for as long as they want. Insurance is also included in the program.
Maven will continue to roll out to additional markets as the brand identifies new markets in need of car sharing services.