The 2018 Chevrolet Equinox officially launched this spring, but now Chevy is doing its best to make sure buyers know there’s a new compact crossover in town—and that means money.
Ad Week reports Chevrolet spent $8.3 million during the first week of May, all new money of its total $10 million spent on television advertising. The big pull was, as mentioned, the 2018 Equinox. Chevrolet spent $683,000 alone to showcase the Equinox during NASCAR events. NASCAR took in $3 million in advertising revenue alone during the first week of May.
The $8.3 million figure represents an entire amount spent on the “Real People, Not Actors” that Chevrolet continues to push. It continues to push the campaign since the brand notes it has been incredibly successful—even with Mahk spoofing the ads in an NSFW manner.