Global sales of new Cadillac vehicles totaled 28,163 units in April 2017, an increase of 40.9 percent year-over-year, marking the 11th consecutive month of double-digit percentage growth for the brand.
“When we launched our strategy for the transformation of Cadillac almost three years ago, we announced that our focus would be on product substance, expansion of the portfolio, strengthening the quality of business, and an enhanced delivery experience,” said Cadillac President Johan de Nysschen. “We knew it would take time, but that robust sales would eventually follow. Our operational results are a vindication of the strategy, and new products like XT5 and CT6 provide a strong statement about our commitment to excellence in execution.”
In the first four months of 2017, global Cadillac sales have increased 31.6 percent to 106,805 units.
April 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in April. It did, however, state that sales in the midsize luxury crossover space (the Cadillac XT5) increased 92 percent in April and have increased 63.1 percent in the first four months of 2017. Since launching in mid-2016, the XT5 has quickly become the brand’s best-seller worldwide, with sales totaling 11,530 units.
In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 46.7 percent for the month while the XTS luxury sedan rose 13.4 percent.
April 2017 Cadillac Sales By Market
Cadillac sales rose in three global markets in April, including a sharp increase in China as well as growth in the United States and Canada. Meanwhile, sales volume fell in Middle East and in the Rest of the World (ROW). The sales performance enabled China to become Cadillac’s largest market by volume in April, with the United States coming in second place.
It is worth noting that, unlike in the first 10 months of 2016, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item.
April 2017 Cadillac sales summary by market versus April 2016:
- Cadillac sales in the United States increased 9.5 percent to 12,300 units; retail sales were up 7.2 percent while fleet sales were up 36.7 percent
- According to Power Information Network, Cadillac gained 0.9 percentage points of luxury market share in the U.S. in April and 0.7 percentage points of retail share year-to-date.
- Cadillac sales in China increased 98.4 percent to 13,903 units
- Cadillac sales in Canada increased 27.2 percent to 1,247 units
- Cadillac sales in the Middle East decreased 2.3 percent to 298 units
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 9.4 percent to 415 units
Sales Summary - April 2017 - Cadillac - Global
|Market||April 2017 / April 2016||April 2017||April 2016||YTD 2016 / YTD 2015||YTD 2017||YTD 2016|
April 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in April rose $1,000 to $55,174, approximately $5,000 above the luxury market average and second highest amongst major luxury brands.
About The Figures
- All percent change figures compared to April 2016, except as noted
- In Canada, there were 25 selling days in April 2017 and 27 selling days in April 2016
- In the United States, there were 26 selling days in April 2017 and 27 selling days in April 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- April 2017 GM sales results
- U.S. GM April 2017 sales results
- GM Canada April 2017 sales results
- Canada April 2017 Chevrolet sales results
- Canada April 2017 Cadillac sales results
- Canada April 2017 Buick sales results
- Canada April 2017 GMC sales results
- GM China April 2017 sales results