Taking a page from GMC’s Denali brand, Avenir looks to capture a similar sort of success when it debuts as a range-topping trim on the 2018 Buick Enclave. But, the Enclave certainly won’t be the last.
Motor Trend reports Buick will continue to introduce Avenir-branded vehicles over the next 18 months to two years. It sounds as if each Buick will eventually adopt an Avenir trim. As predicted, the Avenir sub-brand was chosen to debut with the 2018 Enclave, since 90 percent of Enclave buyers choose the top two trim levels. The Enclave Avenir bundles extra luxurious features and special design cues into a one-stop shop package.
Though, Buick didn’t benchmark a particular vehicle when developing the Enclave Avenir. The brand expects loyal buyers and conquest sales from the Enclave’s key competitors to make for strong sales of the 2018 Enclave overall, not just for the Avenir.
Pricing for the Enclave and Enclave Avenir will be revealed closer to the CUV’s on-sale date, which is pegged for this coming fall.