The award, based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study, combs over 12,000 new vehicle shoppers annually to identify important factors influencing their purchase decision. In the process, GMC continued to be lauded for its premium and refined branding.
“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”
Specifically, the Denali sub-brand was acknowledged as an ultimate expression of what the brand is capable of. Denali trims are available on every GMC vehicle from Terrain, to Acadia, to Sierra. Denali sells, too. The nameplate accounted for 25 percent of GMC sales in 2016 and outsold entire product lines from Land Rover, Jaguar and Porsche.