General Motors has shuffled its executives at Buick and GMC. Automotive News reports the automaker has named Phil Brooks as Vice President of Marketing for Buick and GMC.
Brooks succeeds Tony DiSalle, who has held the position since 2011. He will move to the position of Buick’s executive director of global portfolio planning. Brooks has been a part of GM since 2004, where he has held various roles and also headed the South Central region for the automaker.
Brooks, a native Australian, has mostly been a part of GM’s Australian subsidiary, Holden, where he held the titles of marketing director, director of sales and head of the unit’s national dealer network. Before GM, he was also a part of Honda and Nissan.
He’ll have quite the workload ahead of him as he replaces DiSalle. Brooks will continue spearheading the perception change that is ongoing at Buick, after DiSalle worked to shake off old stereotypes with the long-running “That’s a Buick” campaign. Not only that, but 2017 is shaping up to be a big year for Buick, too. The brand will reveal the 2018 Buick Regal at an event today, April 4, and reveal the 2018 Buick Enclave at the 2017 New York International Auto Show next week.