Next time someone begins describing how dreary Michigan’s overall aura is, you may want to remind them there are some pretty powerful and valuable brands housed in the state. As you may imagine, many are automotive brands.
According to a news release by Brand Finance, two auto brands topped the 14 most valuable brands in all of Michigan. Ford placed first, with Chevrolet falling right behind it. Ford is valued at $22.4 billion, while Chevrolet is valued at $11.5 billion. However, Buick, Cadillac and General Motors itself also placed on the brand list, too.
General Motors is ranked at $4.9 billion, Buick at $2.3 billion and Cadillac at $1.7 billion. Michigan brands grew 11 percent collectively in 2016.
However, these sums of monies are drops in a bucket compared to the national ranking of companies. No surprise, Google topped the national charts with a value of $109 billion, with Apple coming in a close second at $107 billion.