It’s the end of the road for Vauxhall and its football sponsorship of the Home Nations. The British brand will no longer support the Scotland football team after the 2018 World Cup.
Vauxhall became the leading sponsor of the team in 2011 in a multi-million-pound deal, though, neither party has stated how much the sponsorship is worth. The contract was also renewed in 2013.
Now, the team must search for a new lead sponsor to preserve the health of the game.
“Vauxhall will now concentrate its marketing resources on communicating the wealth of new, innovative and technologically advanced models that will be launched over the coming months and years,” a statement revealed. Vauxhall notes that the end of its sponsorship does not coincide with the recent General Motors deal to sell it and the Opel brand to France’s PSA Groupe.
Vauxhall stated it will instead focus on investing in a “wealth of new, innovative and technologically advanced models that will be launched over the coming months and years” in a company-wide statement.
Ironically, this is also a time where Scotland has once again threatened to leave the UK, as the kingdom triggers Article 50 to leave the European Union. The Vauxhall brand, of course, is inherently British.