Yesterday, Vauxhall said goodbye to the Scotland national football team, or soccer if you speak American. However, the British brand has announced it will be ending all of its sponsorships with the home nations after 2018.
Following the 2018 World Cup, Scotland, the football teams from England, Northern Ireland and Wales will need to seek out a new sponsor for the health of the game. However, Vauxhall did state it had agreed to explore other opportunities to continue its relationship with each football team.
Vauxhall became the official sponsor of each team in 2011 and renewed its contract in 2013. Neither the football clubs or Vauxhall have revealed how much the sponsorship is worth, but it was reportedly inked in a multi-million-pound deal.
The brand stated it will “concentrate its marketing resources on communicating the wealth of new, innovative and technologically advanced models that will be launched over the coming months and years.”
This all comes hot on the heels of Vauxhall’s sale to PSA Groupe by General Motors. However, ending the sponsorship was reportedly not due to Vauxhall’s new French owner.