Cadillac continues to cocoon itself before it hopes to blossom into something beautiful in the next few years. Starting in 2018, the brand will launch a new vehicle every six months in a rapid fire of new product.
However, in the meantime, the brand is making do, and in Europe, it’s pretty quiet on the old continent. How quiet? Lamborghini outsold the American luxury brand last year by nearly 200 cars.
AutoGuide reports Cadillac moved 761 cars across Europe in 2016. The Italian supercar brand, in contrast, sold 941 cars across the continent. That means, if you’re the kind of shopper looking to own something truly unique, you have a better chance of running into another Lamborghini than a Cadillac on European roads.
Of course, these two brands hardly play to the same segment. Cadillac drastically lags behind its rivals in Europe, but it’s planning its invasion of the old world carefully. 2020 has been pegged as a date when Cadillac will likely begin to take the market by storm with a fleshed out portfolio of crossovers and diesel powertrains. At the same time, Australia may be eyed up for a launch, too.
In the meantime, skip a Huracan, grab a CTS-V.