In reporting its February 2017 sales results, General Motors also shared its expectations for its performance in the U.S. market in the 2017 calendar year.
Specifically, the automaker “is optimistic that the company, and Chevrolet in particular, will continue to gain retail market share in an industry expected to remain at or near record sales levels.”
“Looking ahead, we will stay focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline,” said Kurt McNeil, U.S. vice president, Sales Operations. “Our strong small business deliveries are a clear sign of growing confidence in the economy.”
Coming In Hot
The General is coming to the forecast from a position of power: in 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, while Chevrolet has been the fastest-growing full-line brand for two consecutive years.
Crossovers To Drive Growth
Ten all-new or recently redesigned crossovers are expected to drive GM’s sales and share higher in 2017. These include the all-new, 2018 Chevrolet Equinox and 2018 GMC Terrain, which will compete in the industry’s largest segment. Though the automaker didn’t mention them by name, we expect that 2017 GMC Acadia, 2018 Chevy Traverse, and the yet-to-be-revealed 2018 Buick Enclave are part of those ten crossovers.
Daily Rental Deliveries To Decline Some More
In addition, GM’s deliveries to daily rental companies are expected to decline as a percentage of total sales for the third year in a row.
Operating Discipline To Continue
As it has been doing, GM intends to match production with customer demand. The automaker’s overall operating discipline should help drive continued improvements in brand health and resale values.
Inventory Levels To Remain Steady
Year-end inventories, which include in-transit vehicles, are expected to be in the same range as 2016.
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