Cadillac previously stated it wouldn’t stay quiet through 2017, despite not launching any new product this year. Its voice would be found in a third set of big ads, which debuted during the 89th Oscars this past Sunday.
The “Dare Greatly” marketing mantra has come under fire many times for its lack of clarity, but we feel this year the ads really came into themselves. We even took the time to dig deeper into the four ads in our exclusive interview with Cadillac Brand Marketing Director, Melody Lee.
The four ads placed a major emphasis on Cadillac’s current product, while one spent the entire one-minute spot showcasing the Escala concept car as the future for the brand moving forward. Overall, we think they are the most successful marketing blitz from Cadillac as of recent after a couple years of building “Dare Greatly” itself in the marketplace.
But, this space is reserved for you. We want to know how you liked the latest “Dare Greatly” spots. Vote in our poll and be sure to talk to us in the comment section down below.