Chevrolet Thailand has put together a nostalgic display of its pickup truck heritage for the 38th Bangkok International Auto Show. At the introduction of the 2017 Chevrolet Colorado Storm, the brand brought two very iconic trucks to showcase, too.
The Chevrolet Silverado and 1960 Apache will also be present in order to tie the story of the brand’s truck legacy together, as Chevy prepares to celebrate 100 years of pickup trucks in 2018.
Specifically, the Apache kicked off the modern day pickup following the Task Force Series in the 1950s. While the Task Force Series was Chevrolet’s first personal pickup truck, the Apache dialed up what a pickup was capable of doing, and set the stage for the more modern C/K and Silverado to come in the future.
And, as we’re all aware, Silverado carries on Chevrolet’s history of full-size trucks to this day. Introduced in 1999, it replaced the C/K and ushered in General Motors’ Duramax engine in 2001. That engine also happened to celebrate two million units built just recently, too.
In Thailand, the Colorado High Country Storm sits atop the truck’s trim hierarchy as the ultimate expression of Chevy trucks. With unique black accents and premium appointments inside, the High Country Storm looks to push the brand’s success in the country to new levels.
Back home, Chevrolet is celebrating appropriately, too. The brand revealed its Chevy Truck Legends program, which recognizes faithful owners and serves as a testament to quality with pickups that read 100,000 plus miles on the odometer.