Cadillac has had many eyeballs on its brand since it debuted four new ad spots during this year’s Oscars two weeks ago. WardsAuto has released the latest data from its weekly “Most Engaging Auto Ads” ranking, and Cadillac has pulled a whopping 47 percent share of voice.
In the process, Cadillac also took three out of five top spots with its ads, bumping Mazda and Kia to fourth and fifth. First place is Cadillac’s “Carry” ad, which plays upon the current state of division in the United States. The ad carries Cadillac’s share of voice with a resounding 35 percent share and 1.64 million earned online views.
In second place is Cadillac’s “Pedestal” ad, which earned 7.27 percent of shared voice and 150,000 online views. The ad only features the Cadillac Escala concept vehicle and portrays Cadillac’s future moving forward. Finally, in third place, is Cadillac’s “Pioneers” ad. The ad earned 4.84 percent of shared voice and 203,000 online views. This ad provides a product centric take on “Dare Greatly” and reflects upon Cadillac’s history as an integral part of motoring.
Previously, we spoke with one the most important figures behind the Cadillac brand’s resurgence, Brand Marketing Director Melody Lee, to understand more about the latest Oscars ads and the evolving strategy behind “Dare Greatly.” For Cadillac marketing, this news is certainly a short-term win.