Jim Ellis Chevrolet of Atlanta, Georgia, has skipped General Motors’ state-by-state introduction plan by quite a bit and taken matters into its own hands. The dealership has undertaken a bit of a publicity stunt and brought home a 2017 Chevrolet Bolt EV all the way from California.
The Bolt EV is not slated for introduction until September for the state of Georgia, but the dealership thinks everyone should be able to experience the Bolt EV today.
“The Bolt is not available in Georgia so we went to California and bought one,” said Mark Frost, VP of Operations for Jim Ellis. “We wanted our customers to be able to test-drive the vehicle in advance of them being available for purchase.”
It’s pretty good timing, too, with the dealer distributing the information ahead of the Atlanta Auto Show. “Anyone in the area that wants to test-drive this ‘North American Car of the Year‘ will need to come to Jim Ellis Chevrolet for that experience,” the release reads. That’s some crafty and creative marketing.
The dealer is booking test drives for the 2017 Bolt EV as you read this, which you can do in person, or online.