The slow death of the sedan has been a tough one for many auto manufacturers. Once the bread and butter of one of the world’s largest auto markets, the U.S. is simply falling out of love with the sedan at current. And the trend has likely killed the Buick Regal sedan.
Automotive News reports the 2018 Buick Regal, set to debut on April 4 of this year, will ditch its four-door sedan layout and be a carbon copy rebadge of the 2017 Opel Insignia Grand Sport. That’s significant because the Insignia Grand Sport is effectively a five-door hatchback, which does not utilize a traditional trunk. Think Tesla Model S or the Cadillac Escala concept.
It was previously thought Buick would continue to sell a sedan variant of the Regal despite the Insignia Grand Sport moving to a hatchback design. However, in China, the country will reportedly still see a sedan instead of the hatchback.
A hatchback gives Buick marketing firepower to promote it as less of a sedan, and more of a utility vehicle with additional cargo space and capacity.
The report goes on to state the Regal lineup will grow broader with a Regal wagon set to join the Regal hatchback, too, as previous reports and intel have suggested. Analysts claim the wagon will be a copy of the 2017 Opel Insignia Sports Tourer and not the Country Tourer, which features a raised ride height and more rugged looks.
Both Regal variants will reportedly be built at Opel’s Russelsheim plant in Germany and imported to the U.S. and may be the final Opel-based product North America sees. General Motors sold off the European division last week to France’s PSA Groupe for $2.3 billion.