Cadillac is slowly, but surely, releasing individual spots for its vehicles as it pushes its marketing and advertising throughout the rest of 2017. It’s the calm before the storm as the brand readies a new vehicle launch every six months starting in 2018.
This time, the spot surrounds the 2017 Cadillac CT6 and only the CT6, highlighting it as the sedan with everything you never knew you needed.
“Why give it every feature you could want, with a few you didn’t know you needed,” the spot asks while highlighting the rear-seat entertainment and night vision system.
It’s another solid play to pitch the CT6 as a cut above similar sedans in the luxury segment and buyers may be thrilled when they see the CT6 actually undercuts a few of its rivals upon arriving at a dealership. Though, we all know consumers are crossover crazy at the moment, Cadillac knows it needs to hype its current portfolio as much as possible. And we’re seriously starting to like how “You can build a car, or you can build a Cadillac” resonates along with “Dare Greatly.”