We’re back again to highlight yet another Cadillac ad spot as the brand owns up to its promise to continue a blitz of “Dare Greatly” advertising.
This time, it’s Cadillac’s entry-level vehicle that gets the limelight, the 2017 Cadillac ATS. The ad spot does its best to portray the ATS as capable, comfortable and ready to fulfill multiple layers of what it means to be a sport sedan.
The ad runs with the motif of parallel ideas as we’ve seen in the 2017 Cadillac Escalade and 2017 Cadillac XT5 ad spots, finishing with the now familiar sub-tagline of, “You can build a car, or you can build a Cadillac.”
We particularly like how the brand continues to utilize that slogan, as it plays on a very common word play in the U.S. We have a tendency to say it’s the “Cadillac of fill in the blank.” It’s something the brand’s marketing executives realized, and it’s very much so done on purpose.
Have a look at the latest spot above and let us know what you think.