Opel is taking yet another page from premium auto brands as it announced it will roll out the “Opel Exclusive” program with the 2018 Insignia Grand Sport. The all-new program will allow owners to customize their 2018 Opel Insignia to their exact tastes with an “unlimited range of colors based on personal preference.”
Want your Insignia to match your favorite tie? Done. Always dreamed of owning a purple Opel? Also done. Opel says its team behind the Exclusive program will make it happen.
Upon selecting a color, Opel will offer three distinct finishes for customers including tri-coat, metallic and pearl finishes. Tri-coat provides a smooth appearance, while the metallic reflects more incident light to sparkle more. The pearl finish embeds a fine layer of crystal into the paint hue to provide a self-explanatory pearlescent finish.
Exclusive customers will also be able to choose from a variety of leather, wheel and decorative trim options after selecting the color and finish to truly provide a customized touch.
And, to help customers with the Opel Exclusive program, the brand will offer an expanded range of tools to help customize their ideal Insignia. They will include 4K showroom images and augmented reality to gain a feel for their selections.
Opel will announce the Exclusive program alongside the auto show debut of the 2018 Insignia Grand Sport and Sports Tourer at the 2017 Geneva Auto Show. Additional details will be revealed at the brand’s press conference on March 7, 2017.