2017 is the final year of production for the Chevrolet SS, which means General Motors will need a new car body to promote and race in the NASCAR Monster Energy Series next year. We guessed in early 2015 that the new Chevrolet Malibu body would eventually take over and after reading remarks made by Chevy’s U.S. vice president of motorsports Jim Campbell, we remain confident the Malibu nameplate will return to the race series.
Speaking to Motorsport.com, Campbell said that its next NASCAR racecar body will likely be chosen based on the relevance on the vehicle and the relevance between the racetrack and the showroom. We assume this means Chevy wants to promote a car that will benefit from promotion in racing but also wouldn’t look entirely out of place on the track. The Malibu is a logical choice to promote via NASCAR seeing as it would race alongside the Ford Fusion and Toyota Camry, and with the recent debut of the Malibu Redline, we know Chevy isn’t afraid to dress the Malibu up in sportier attire.
“In general, we want to create relevance in anything we do in motorsports, NASCAR included. If you look the five series that Chevrolet is involved in – stock cars, open-wheel, drag racing, two sports car series – it’s about driving relevance from the showroom to the track, really making that connection,” Campbell told Motorsport in an interview. “That’s what is meaningful for us as a manufacturer. It’s not only the vehicle itself, it’s some of the technologies. As I mentioned earlier, some of the tools in which we prepare a production car can be honed over on the racing side and vice versa.”
“I think the key word there is just continuing to create relevance between the track and the showroom. We do it in every series. We’ll continue to do that going forward with NASCAR.”
Chevy will continue to run the Chevrolet SS NASCAR body for the remainder of the 2017 season.