Actress Gwyneth Paltrow recently teamed up with Cadillac to host Road to Table: A Culinary Experience, an event held in Los Angeles during which Ms. Paltrow’s friends and family met up to have a rather unconventional dinner, as reported by InStyle. Rather than sitting down to a table at a restaurant, the group had an amalgamation of different foods from different food trucks. An unconventional dinner party, indeed.
The event began at the luxurious Shutters on the Beach hotel in Santa Monica, where kale-mint and cinnamon-plum ‘mocktails’ were served along with various finger foods. Then, the group was transported to The Victoria Inn Hotel in Murphy’s, during which time Cadillac made its contribution. Guests rode in style in a fleet of Cadillac XT5 crossovers and, upon arriving, all sorts of foods were for the taking, including butter chicken from India Jones, pizza from Jon & Vinnys, and more. Both of Gwyneth’s children, Apple and Moses, were able to join in on the night of fun and feasting.
“They never want to come to my work things, and when I told them it was a food truck event, and it was Coolhaus…” Paltrow said. “I literally got the Downtown Dogs truck for my son. It’s his favorite thing in the world. This is, like, kid heaven, right? You don’t have to mind your manners. You don’t have to sit at a table with boring grown-ups. They were just like … they ate one of everything. They were very happy.”
The GM Authority Take
We could think of a few worse things than meeting up with a few celebrities in fancy hotels, being driven in a new Cadillac XT5, and having all kinds of food and appetizers to boot. But that’s not what really matters to us in this instance.
Instead, Cadillac’s angle here appears to be centered around celebrities like Ms. Paltrow in, out, and around the newest Cadillac crossover. Known as celebrity-based branding, the goal is typically to have passersby, observers, and those in general attendance at the venues visited by Ms. Paltrow and company to take a second look at the car the celebs are getting into (or out of), thereby resulting in consideration.
For some reason, we really hope that the luxury brand didn’t pay for the “privilege” in this case.