General Motors is trying to get ahead of the game in regards to a changing automotive landscape. Maven, the automaker’s personal mobility brand, is just one of the many initiatives GM has begun to be a part of sweeping changes. And it’s doing quite well.
During GM President Dan Ammann’s keynote speech at the 2017 Chicago Auto Show, the executive said things were going swimmingly at Maven. Specifically, in Chicago, Maven has grown by double digits each month. More than 1,400 subscribers have chosen the car sharing service, and GM will soon ink a deal with a Chicago residential building to provide Maven vehicles for those living there.
In the past 11 months, Maven has launched in 17 cities across the U.S. and has begun a pilot program in Canada. Atlanta, Georgia, is the latest city for Maven’s invasion, where the Express Drive program will also be added. Express Drive allows Lyft drivers to lease a new vehicle from GM as part of the automaker’s investment into the ride-sharing service.
Ammann stated GM sees a hybrid business model in the future, essentially. It’s industrial strength and automobile sales will likely stay strong outside of inner cities. But, autonomous fleets and car sharing will likely continue to grow in markets like Chicago.
“It’s going to happen sooner than you think,” Ammann said, regarding autonomous cars and ride sharing services.