The 2017 Colorado ZR2 will start at $40,995 when it arrives later this year, which undercuts the truck’s main rival, the Toyota Tacoma TRD Pro. However, despite the price undercutting of over $2,500, we’re here to ask if Chevrolet has priced the Colorado ZR2 right for the content on hand.
Foremost, the $40,995 price tag nets you the 3.6-liter LGZ V6 engine along with a laundry list of off-road equipment including front and rear locking differentials, Multimatic Dynamic Suspensions Spool Valve dampers, 31-inch Duratec off-road tires and much more. The only significant additional options to add on to the Colorado ZR2 are cab configuration, the 2.8-liter LWN turbo diesel engine and a bed-mounted spare tire.
So, for under $41,000, the consumer is truly getting quite the off-road value proposition. We think the amount of content far surpasses the price tag, especially when you get a taste for how capable the ZR2 is.
But, we want to hear from you. Does Chevrolet have a sales success on its hands? Or has the brand priced the truck to become dealership lot queens? Vote in our poll below.