Quirky, weird designs are often associated with hybrids and electric vehicles. But, in an effort to ensure the 2017 Chevrolet Bolt EV was indeed a mass-market vehicle, designers took the stereotypes and threw them away.
The Bolt EV’s chief engineer, Mike Lelli, told Automotive News there was a concise strategy in developing a “regular car” kind of feel for the EV.
“If you’re going to go to the masses, it can’t be this quirky thing. There are lots of people who like the car not because it’s zero-emissions but because of the way it drives,” he said.
The Bolt EV’s design director, Stuart Norris, echoed Lelli overall, stating, “There was an emphasis in making the car special rather than stand out as weird. We need it to work for more than just the die-hard EV fans.”
And, if you had your doubts Chevrolet would invite the real people to take a look at the Bolt EV, shoo them away. The brand is working on ad spots incorporating the Bolt EV. Though, the EV won’t be the entire focus.