The fun is just beginning for data crunchers following Super Bowl 51 and its host of advertisements. Now is the time to measure how effective ads were in swaying audiences and to see if the millions of dollars were put to good use.
Thankfully, Buick showed signs of life with a very young crowd. “PlayOn!” surveyed a panel of high school students over each of Super Bowl 51’s ads and Buick walked away with the most awareness and favorability gained among teenagers.
Specifically, 46 percent of teens had neither positive nor negative feelings regarding the Buick brand. But, after the advertisement featuring Cam Newton and Miranda Kerr, three of out of four teens reported positive feelings towards the brand. It was named the most significant in swaying a teenage audience among the host of Super Bowl commercials.