Buick stuck to a familiar formula with its Super Bowl 51 advertisement, but that doesn’t mean it’s not a successful one. The brand has played on its “That’s a Buick” motif for some time as it continues to redefine expectations of its vehicles for the consumer at large.
This time, NFL MVP Cam Newton and supermodel Miranda Kerr were center stage alongside the 2017 Buick Cascada Sport Touring and 2017 Buick Encore. The premise of the ad is simple: during a pee-wee football game, a father expresses his disbelief that the vehicles are in fact Buicks.
He states, ““If that’s a Buick, then my kid is Cam Newton.” Well, you can imagine what happens next.
“Buick is experiencing unprecedented sales success and consumer awareness backed by remarkable third-party quality and reliability validation,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Our latest vehicles like the Encore and Cascada belong in the spotlight on a global stage only the Super Bowl can offer.”
Check out the ad right up above before it debuts during the big game during the first quarter of Super Bowl 51.