We don’t expect Maven’s advertising and marketing budget to take to local television screens, but General Motors’ personal mobility brand has taken a crack at an online advertisement. And it’s quite well done.
The ad explores and implores viewers to “Be there”, as in, in the moment. It plays upon the connection individuals share in-person, rather than through our phones. “Don’t share the moment, be in the moment,” the voiceover states.
It’s a well-done call to explore what Maven is all about: freedom to drive without the hassle of owning a vehicle. Have a look at the ad in the video right up above.