The 2017 Cadillac CTS-V is the center of attention for the fourth and final 89th Oscars ad the brand will debut on Sunday, giving the halo sedan a proper spotlight.
While the 2017 CTS-V may sell itself, it’s never a bad idea to remind consumers at large what a brand is capable of. And, in this case, it’s a 640 hp, four-door sedan that can go 200 mph if you desire.
Cadillac seems to be taking a trickle down approach here. With zero new product coming into dealerships this year, the CTS-V represents a vehicle to get excited about and possibly drive dealership traffic, even if consumers aren’t specifically looking at a CTS-V. If this kind of attention goes into a top-tier sports sedan, certainly similar attention can be found across the lineup’s portfolio. That’s for consumers to decide, in the end, though.
As for the ad itself, it’s simple and to the point. Enthusiasts will love it and the public at large may be swayed with the resounding end crescendoing with, “You can build a car, or you can build a Cadillac.”