The Chevrolet HHR, what car people know as Chevy’s knock-off of the Chrysler PT Cruiser. Why did the HHR come to life? What purpose was it to serve? Regular Car Reviews takes a crack at it in the latest video.
And it all revolves around “new historicism”, something we’ll let Mr. Regular explain in the provided video above. But, basically, it was Chevrolet attempting to tap into a golden era from the past. As the story goes, the HHR was meant to serve a similar purpose the Suburban served in post-WWII America.
Except, it’s not what consumers were actually craving, which was reflected in the HHR’s relatively small sales numbers. It was the kind of car that once anyone who wanted a nostalgia trip purchased it, it was over. A flash in the pan.
But, in the process, we saw the rise and fall of retro design at General Motors. The SSR, HHR and other vehicles slowly died a nostalgic death. At least we got the HHR SS to help supplement other ho-hum HHR variants.