But, there was a catch. He could only describe each brand in five words or less. His thoughts are spelled out below.
Chevrolet: American, innovative, forward-thinking, ubiquitous.
GMC: Strength, power, precision, functionally right.
Cadillac: Precise, on-trend, desirable, and American. There’s a theme here.
Buick: Modern and sculptural. That’s probably it. Don’t need the five words.
We’ve heard a lot about Cadillac design, as the brand undergoes a transformation, with Cadillac brass consistently stating it must keep its distinct, American design virtue. But, it’s nice to hear what the man in charge of GM’s entire design portfolio thinks of the automaker’s additional brands.
That’s especially true since he will be the one overseeing how they grow and change in the foreseeable future.