Those who buy GM seem to be sticking with The General. For the second consecutive year, General Motors took home top honors at the IHS Markit Loyalty Awards program.
IHS Markit, a leading source of global automotive industry information, analysis and insight, awarded GM for having the highest overall customer loyalty as a company. The award itself exhibits a company’s ability to retain customers over multiple buying cycles.
In addition to the company-wide honor, the Cadillac brand earned the “Most Improved Super Loyalist” award. Super Loyalists are customers who make three consecutive brand purchases. The Chevrolet Volt and GMC Yukon Denali XL also each received the top award in their segment for loyalty.
“Loyal customers are the foundation of our brands and they are the strongest advocates we have to attract new customers,” said Alan Batey, president of GM North America. “The recognition we are receiving from IHS Markit and the rapid market share growth we have seen in the United States follow years of steady investment in new products and every aspect of the ownership experience, including new dealership facilities, advanced technology and customer service.”