Ford has pulled off a clever move in the buoying parts industry. In an effort to steer some owners into Ford service centers, the auto manufacturer has rolled out its Omnicraft parts brand, and the parts suit any make or model.
That’s right, you can pull your Chevrolet, Buick, GMC, Cadillac or any GM vehicle into a Ford dealership for proper service with these new Omnicraft parts. Ford Authority reports 1,500 parts will be available for non-Ford vehicles to start and the automaker has plans for 10,000 different components across 30 different categories in the future.
“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” says Ford Global Customer Service President Frederiek Toney. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”
Not only will Ford benefit from these new parts with increased service department traffic, it’s quite likely the automaker will reap the benefits of increased showroom traffic. We’re sure the blue oval would love to conquest a few consumers while rival vehicles are being worked on just a few doors down.
Considering the average age of a vehicle on the road today is 11 years old, the timing couldn’t be better.