Chevrolet made a very special announcement at the 2017 North American International Auto Show. At the opening of the public days for the show, Chevy revealed it would be partnering with The Lego Batman Movie and rolled out a life-size Batmobile to mark the occasion.
“To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in The Lego Batman Movie, like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
The project took 222 hours to design and 1,833 hours to build between Chevrolet and Lego Master builders in Enfield, Connecticut. After the work, the Batmobile stands nearly 7 feet tall and measures 17 feet long. In total, 344,187 Lego bricks were used in its construction.
Chevrolet stated this Batmobile will be featured in The Lego Batman Movie when it hits theaters on February 10, 2017. The Chevrolet Batmobile will also be featured in a new “Real People, Not Actors” advertisement, in which real Lego Minifigure figurines discuss what kind of person would drive the Lego Batmobile.
You can grab a look at the Chevrolet Batmobile at the brand’s floorspace during the 2017 NAIAS in Detroit, Michigan.