Chevrolet Caprice PPV (Police Patrol Vehicle) deliveries in the United States totaled 124 units in December 2016, a decrease of 43.6 percent compared to the 220 units sold in December 2015. During the 2016 calendar year, sales of the full-size police sedan decreased 44.7 percent to 1,021 units.
Sales Numbers - Chevrolet Caprice - December 2016 - United States
|MODEL||DEC 2016 / DEC 2015||DECEMBER 2016||DECEMBER 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
For the North American market, the Caprice PPV is imported from GM’s Holden division in Australia and is sold exclusively to police fleets in the United States; it is not available in Canada or Mexico. The Caprice is, however, available for purchase to civilians as a used vehicle once it has been decommissioned by police fleets.
The GM Authority Take
It would appear that the substantial decline in Caprice PPV sales is directly attributable to the rise of the crossover, as police units around the U.S. are switching to CUVs from sedans. Unfortunately, General Motors currently doesn’t offer a crossover for police duty.
But taking a look at GM’s cross-town rival, the Ford Motor Company, reveals some compelling insights: The Blue Oval sells a police version of the Ford Explorer full-size CUV called the Police Interceptor Utility. In December, sales of that vehicle increased 1.87 percent to 2,827 units. Ford also offers a police-specific Ford Taurus sedan called the Police Interceptor Sedan; it dropped 13.73 percent to 666 units.
The takeaway here appears to be quite simple: GM’s police efforts are in need of some attention. Specifically, the automaker must offer at least one crossover for police fleets to be competitive with Ford, and the all-new 2018 Chevrolet Traverse seems like it would be a great fit for police duty. In addition, GM should also shift focus from the soon-to-be-discontinued Caprice to the Impala. To note, GM’s current police vehicle lineup consists of the Caprice PPV (Police Pursuit Vehicle), Tahoe PPV, Silverado SSV (Special Service Vehicle), Impala LS, and Express PTV (Police Transport Vehicle).
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Related Sales Reporting
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- December 2016 GM sales results