Cadillac President, Johan de Nysschen, has been outspoken on allowing the brand time to turn things around for good. However, that patience has been met with some pessimism from dealerships clamoring for new products, especially crossovers, in today’s market.
Deliveries of new Cadillacs in China grew a whopping 46 percent in 2016, while that figure fell three percent here in the United States. However, it’s not all bad news. While China pays the bills for Cadillac, it buys time for the brand at home to put together a truly competitive portfolio of vehicles coming in the next couple of years.
“We are moving Cadillac from having this very strong U.S.-centric focus to having a global focus,” de Nysschen said in an interview. “The time will come when we will sell more Cadillacs in China than here.”
But, he also went on to say Cadillac wasn’t taking it easy because of growth in China. The brand is still focused on the U.S., which remains its number one market.
“I never consider that we have breathing room,” he said. “I would describe it as it gives my team some flexibility.”
The first of Cadillac’s new products will likely come with a 2018 Cadillac XT3, which will slot below the 2017 Cadillac XT5 as a compact, luxury crossover. However, waiting 18 months for it has some dealerships uneasy.
“We’re in the retail business. We live and breathe month to month and weekend to weekend,” said Bill Wallace, owner of Wallace Cadillac in Stuart, Fla. “There is a lot of product out there on the horizon, but nothing very soon.”
Cadillac previously confirmed it would undergo a product hiatus following the 2017 XT5’s launch. Since then, the XT5 has become the brand’s best-selling vehicle here in the U.S.