Cadillac has made news recently by stating it won’t be pumping the brakes on its branding through 2017, even though we won’t see any significant new product launching until 2018. However, 2017 will be the calm before the storm, as Cadillac is expected to launch a new vehicle every six months beginning in the year 2018.
The Detroit News recently spoke with Cadillac President, Johan de Nysschen, and he spilled details on what to expect from the brand’s product offensive in the near future.
Specifically, we’ll see a very important crossover first, what we’re calling the Cadillac XT3. The XT3 will slot below the 2017 Cadillac XT5 as a compact crossover and fill a glaring void in the brand’s utility offerings.
The Cadillac XT3 is said to be produced at the Fairfax, Kansas assembly plant, per previous intel.
As for 2017 itself, the report states we will see a refreshed Cadillac XTS sedan this year, marking the only introduction planned for the brand. Cadillac’s lineup includes four sedans and only one crossover. de Nysschen recognizes the problems this creates, but reassures it will be remedied.
“It’s left us with the obvious difficulty,” Cadillac President Johan de Nysschen, said. “The core part of our volume lineup is in the market that’s contracting while we are unable, as good as XT5 and Escalade are, we are unable to fully exploit the updraft that’s taking place in the other half of the market.”
By 2020, Cadillac’s lineup will cover all major luxury segments, according to the brand president.
“That should put us in the strong position, whether the market continues to favor of crossovers, we have them,” he said. “If it rebounds back into sedans, we have them, we’ll be in a far better-balanced position.”