In what has to be one of the most progressive moves from Cadillac in some time, the brand has announced a $1,500-per-month, in-house ride sharing subscription service (plus a $500 registration fee). It’s called Book By Cadillac, and it gives users access to the latest and greatest models of the lineup, for a flat rate, with insurance and maintenance covered. So long as they can afford it.
GM Authority initially reported that Book By Cadillac was in the works back in May of 2016.
$1,500 a month is sure to weed out a lot of potential customers that could otherwise afford the payments on higher-end Cadillac models, but it’s the convenience that subscribers will be paying for. Things such as:
- Insurance costs
- Maintenance costs
- Doorstep, white-glove vehicle delivery
- Accessibility to every Cadillac on the market today
No waiting at the DMV. No worrying about that next oil change. No need for multiple parking spots – the entire Cadillac family is available at your disposal, via the mobile phone app. Take the family upstate in a 2017 Cadillac Escalade during the week. Book a 2017 Cadillac CTS-V for some backroad driving during the weekend. There’s an affluent, urban customer base that’s going to enjoy Book By Cadillac – provided they live in New York City’s five boroughs. Yes, Book By Cadillac will only be available to NYC residents for now, with other locations to be announced as time passes.
For those interested and eligible to register, the Book By Cadillac website is up and running.