Chevrolet took to the opening of the 2017 North American International Auto Show’s public days to show off its latest creation: a life-size Lego Batmobile.
As cool as it is, there’s a method to Chevrolet’s madness. The brand announced it has partnered with The Lego Batman Movie and the Chevy Batmobile will be present alongside the film. But, that’s not all.
The brand has gotten creative and showed off its lighthearted side with a Lego Mini Figures spoof ad of its traditional “Real People, Not Actors.”
And, unfortunately for Batman, the Mini Figures think the guy who would drive the Batmobile is a bit of a loner or a soccer mom. It’s actually a well-executed ad with great shots of humor driven into it for good measure. At the same time, you never forget this is a Chevrolet ad after all.
Have a look at the ad right up above.