Despite the recent splash of press surrounding electric vehicles like the 2017 Chevrolet Bolt EV, Tesla Model 3 pre-order hype and more, it seems many Americans are in the dark regarding battery electric vehicles.
A new survey conducted by Altman Vilandrie & Company (AVC) showed 60 percent of respondents “never heard of electric vehicles” or they’ve “heard of electric vehicles but don’t know much about them.”
To be fair, the sample size hardly represents the entire U.S. population. AVS surveyed 2,557 Americans for their research, in which the numbers were derived from. Still, it’s a shocking figure in relative terms.
The other responses pose an uphill battle for EVs, too, even if the respondent was aware of the vehicle type. 85 percent surveyed stated the lack of charging infrastructure keeps them from buying an EV; 83 percent stated the price of EVs is too high, and 74 percent think charging times for EVs are too long for their daily needs.
The research concluded EV adoption will likely accelerate most once the technology becomes truly affordable for the average consumer, estimated to increase by 24 times the current rate. For now, the 2017 Bolt EV is the best shot to bring electrification to the masses. The Bolt EV may be had for $29,995 after federal tax credits are applied to its $37,495 MSRP.