The 2016 Cadillac CT6 ushered in the first vehicle on General Motors’ all-new Omega platform, which has redefined various manufacturing techniques. Those include an enhanced and easier way to weld aluminum to steel, lightweighting and advanced material usage.
However, with this bespoke manufacturing process comes special repair conditions. According to Repairer Driven News, General Motors and Cadillac are still on the hunt for collision shops to be certified CT6 repair locations. The report states the automaker and brand are still looking to build up a 100 to 150 network of shops to care for the CT6 in the event of a collision.
GM acknowledged some shops may be wary of taking on such a niche product, but with niche comes exclusivity. Shops may be able to build a repertoire of clientele with bragging rights as one of the only shops with the capability to bring a Cadillac CT6 back to life.
Jerry McNee, owner of Ultimate Collision Repair in New Jersey, thinks the more certifications the better for his business, which only promotes greater word of mouth and perceptions.
“If we’re going to be the best, we have to do the best work, and that means repairing everything,” he said. McNee’s business currently holds 12 certifications for Bentley, BMW and more. Cadillac is now one of them.
There’s an underlying problem for GM, though. Currently, 25 states in the US do not have a certified shop to repair the Cadillac CT6, which puts owners in those states at a serious disadvantage should something occur to their vehicle.
GM reiterates the process can be quite simple, sometimes only taking one month before a shop is ready to handle CT6 repairs, said General Motors wholesale channel associate, Rachel Rodriguez.
“Depending on the existing resources a shop brings to the table, qualifying for the network can require little more than an audit or a more significant investment in time and equipment/tools, with full certification usually taking 1-3 months.”