General Motors has been busy streamlining its communication efforts across all of its global brands. In the process, it has now chosen its new agency of record for its overarching operations.
According to Automotive News, GM has chosen FleishmanHillard as its sole agency of record, replacing a handful of agencies.
GM spokeswoman Joanne Krell said the move will make communications “more effective and drive more disciplined execution.” FleishmanHillard was one of several other agencies working with GM before the restructuring, but it will not work alone.
“We chose Fleishman after a significant search because we thought they had great depth and breadth, a strong team to help us get to where we need to go … and great creativity,” Krell said. “We’re looking forward to continuing our relationship with them.”
The agency will begin its new three-year contract with GM in mid-January, where it will focus on the GM brand itself, not vehicle projects.
The projects include global product development, internal policy and advanced technology communications, as well as corporate communications, according to the report. Brand construction and crisis management will also be included as part of the agency’s responsibilities.
While the work will only be related to U.S. operations to start, Krell also stated the work will likely expand to GM’s global operations in the future.