2016 has been a rough year regarding the passing of many prominent names in a plethora of industries. One of them was famed musician, Prince, who passed away on April 21, 2016.
Following his passing, Commonwealth/McCann went to work to create the perfect tribute to the iconic musician. The ad featured a black background with a contrasting red, Chevrolet C2 Corvette Sting Ray which merely read, “Baby, that was much too fast”, a reference to Prince’s 1982 song “Little Red Corvette.”
Now, according to The Detroit News, the ad has received top honors from The Adcraft Club of Detroit, which named it Ad of the Year. Commonwealth/McCann and General Motors were both praised for the tribute advertisement, which ran in six newspapers across the United States.
“It’s close to a perfect ad. It’s simple. It’s pure. It’s beautiful,” said Michelle Rossow, executive director of Adcraft Club of Detroit and the Adcraft Foundation. “It was a fitting way for a brand to pay tribute to a global icon like Prince.”
The striking tribute also followed Commonwealth/McCann’s award for “Best of Innovative Media” for the Chevrolet Malibu’s theater advertisement.