Recently, Cadillac has come into question over President Johan de Nysschen’s comments regarding the brand’s future in autonomous driving technology. de Nysschen stated the Cadillac brand would continue to be an “immersive experience” and would not enter the business of transportation modules. “We’ll leave that to someone else,” he stated in a report by WardsAuto.
de Nysschen has reached out to GM Authority to provide the following statement to clarify Cadillac’s future in autonomous driving:
Cadillac fans, the full story is that Super Cruise will be a huge leap forward as a building block towards full autonomous capability. My original comments on this topic have only been partially reported in the original source of this conversation. Cadillac absolutely will feature full autonomous capability in the future. But owning, driving or being driven in a Cadillac is and always will be an immersive experience. We are not into transportation pods. We are into automotive luxury. If the Cadillac owner wants to enjoy the autonomous capability of their car, their Cadillac will afford the opportunity. If the mood takes them and they want to enjoy driving a precision crafted automobile themselves, then Cadillac will offer that too. Part of a luxury experience is to be offered choices.
So, yes, there will be autonomous Cadillacs coming the future. But the choice to drive will always be an option if de Nysschen has anything to say about it. And we’re definitely okay with that.